SUNFLAIR® 2012 BEACH FASHION COLLECTION: A RUNAWAY SUCCESS IN THE TRADE AND HIGHLIGHTS FOR CUSTOMERS!
Leading brand in terms of sales. New: Shapewear – fashion combined with high-tech. Body sizes from 36 to 56 and cup-sizes from A to H.
Bayreuth. You can always expect something out of the ordinary from SUNFLAIR®. And these expectations will certainly be fulfilled this year too. A highlight for the SUNFLAIR® team was winning the award for the best sales achieved in the 2010 season. Although this award was a cause for the swimwear fashion designers in Bayreuth to celebrate, it was above all a commitment: that every effort will be made at all levels to win this title in the current season too. This includes marketing, shop and partner concepts, but above all of course a fashionable and innovative collection that sells well.
This is based on tried and tested styles and the proverbial SUNFLAIR® fit in all sizes from 36 to 56 and cup-sizes from A to H. But this is all capped by the current designs, new items chiefly in the field of cover-ups and a completely new addition to the collection: "Shapewear".
Cup-sizes from A to H, Mix-and-match, every imaginable kind of cover-up and a little secret!
The right fit and functionality, body-sizes from 36 to 56 and cup-sizes from A to H. It is not often that all these highlights are achieved – but that's what you expect from SUNFLAIR®.
That is why SUNFLAIR® can top this again, no, not once, not twice, three times: the first thing that strikes you is that the new collection is led by a product from the Caribbean Nights range as the key visual. Although this model is a complete set, it has been taken from the same range as this year's Mix-and-Match programme. This is how SUNFLAIR® accommodates the development that more and more women are looking for yet more individualism in the style and fit of their swimwear.
This also includes the unbroken trend towards to wide-ranging cover-ups for all ranges: classical pareos, tunics, dresses, beach trousers, but ever more frequently combination items that can be worn in a wide variety of ways. So that a single item of clothing in your suitcase becomes three items on the beach.
And then there is another little secret…
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